Looking for a good CRM for your real estate business?
If so, then you might have heard about BoomTown.
The reason why BoomTown has boomed is that it offers everything-in-one. You not only get an intelligent CRM, but you also get an IDX website, lead management services, and so much more.
However, is it the CRM for your real estate business?
Let’s find out by talking more about it below.
What is BoomTown?
More than just a CRM to help you organize your leads, BoomTown is designed to provide real estate brokerages/agencies with marketing and sales automation solutions.
Not only that, it helps real estate agents manage leads, track lead generation campaigns, customize lead-generating content, as well as share and store contracts and other important data.
BoomTown Services and Features
BoomTown provides its users with a wide variety of automated marketing tools that make it easier for brokers and agents to stay in touch with their clients. This way, you can nurture leads without needing to put too much effort into the task.
Gone are the days when you had to manually track all interactions and transactions with customers and prospects.
Now, you can simply program BoomTown to automatically send lead-generating content to a specific set of people whenever and wherever you want.
Furthermore, BoomTown keeps you updated on the latest news and trends in the real estate industry, making sure you’re never out of the loop.
BoomTown currently has 4 packages available. These are:
- Launch
- Core
- Grow
- Advance
BoomTown Launch is for those still in the beginning stages of their career. The program was designed to provide the basic tools needed to improve online lead generation, empower agents with a variety of useful resources, and foster lasting relationships with customers.
Meanwhile, BoomTown Core is for small- to mid-sized real estate agencies who are looking for ways to leverage growth and development. It offers clients a robust set of customizable drip campaigns, texting capabilities, and bulk emailing. All these increase online reach and build more relationships with prospects.
Both BoomTown Grow and BoomTown Advance are designed for the larger and more high-end agencies. They offer generally the same standard services of Launch and Grow, but with extra features, like:
- Pipeline Management
- Tagging & Segmenting
- Best-Fit Leads
- Reporting Dashboard
- Sharing Library
- Lead Matching
- Networked Sites
- Deals Management
- Automated Follow-Up
- Automated Email Drips
- Contacts Management
- Lead Generation And Tracking
- Predictive CRM
BoomTown Pricing
Because of the extensive selection of services and features, BoomTown doesn’t come cheaply.
For the Boomtown Launch package alone, expect to pay around $1000/month for only 3 agents using the application.
If you’re a solo real estate agent, this can be a costly investment — if it can even be called that at all. It certainly isn’t the most sustainable service available.
BoomTown doesn’t disclose their prices on their website, so if you want to find out how much their higher-end products cost, you’ll have to contact customer service and ask their representatives to give you a quote.
Reasons to Get BoomTown
There really isn’t much you CAN’T DO with BoomTown. It’s literally a one-stop-shop for every real estate agent’s need.
They have a robust selection of expansive and comprehensive marketing tools and resources, not to mention state-of-the-art analytics and monitoring mechanisms.
Don’t have time to manually update follow-up leads? Well, all that can be automated and streamlined with the help of BoomTown.
Additionally, BoomTown makes it easy for its users to take advantage of its features and services with its easy-to-use interface. Customer support representatives are available to address your concerns 24/7, so you can rest assured your needs will be met on time.
Reasons Not to Get BoomTown
Solo agents and small teams might not get the same amount of benefits from BoomTown as brokerages and agencies.
That’s because BoomTown’s services just aren’t the most affordable choice available in the market. Their lowest-priced plan costs around $1000/month, which can be challenging to sustain in the long run.
While BoomTown offers a wide range of valuable resources and marketing tools, most of these are only available in their high-end packages (which costs anywhere between $2000 to $3000 per month).
BoomTown Alternatives
If you’re looking for other altneratives to BoomTown, then here’s a list of some of the best CRMs:
These are the top CRMs. If you’re interested, you can look into each one and see what they can offer you.
As we said, BoomTown isn’t the most affordable, especially if you’re solo. So if that’s true, you can check out these other alternatives.
Whatever you choose, you can be sure that you’ll be able to get a lot of great features.
FAQs
Is BoomTown legit?
Yes. You can trust BoomTown to provide all your real estate needs, including lead generating, intelligent CRM, and so much more.
Is BoomTown worth the investment?
If you need all the resources that they offer, then yes, it is worth the investment. However, if you’re a single agent looking for a specific feature, say, a CRM, then maybe it’s best to look elsewhere.
Who owns BoomTown real estate?
BoomTown was purchased by MyAgentFinder on April 1, 2019.
MyAgentFinder is a service that connects home buyers and sellers with local real estate agents.
How many users can use BoomTown?
For the cheapest package, you’re allowed 3 users for one BoomTown account. Of course, as you go higher in package, the more users you’ll be allowed.
Conclusion
If you’re currently managing a small team of real estate agents or are handling your operations solo, it might not be the best idea to get BoomTown’s services, simply because it’s far too expensive to sustain long-term.
On the other hand, if you have a considerable number of real estate agents in your agency or brokerage, you may benefit a lot from BoomTown’s features and services.
If you’re willing to make the investment, then know that you’ll be in great hands.